Oklahoma has launched an effort to rebrand itself, reports The Oklahoman.

The plan includes yet another attempt to create new license plates for the state, as well as a new slogan. Lt. Gov. Matt Pinnell, who is leading the effort, wants to get rid of the widely criticized scissor-tailed flycatcher license plates unveiled by Gov. Mary Fallin three years ago.

Pinnell would also like to scratch Oklahoma’s longtime unofficial slogan, “Oklahoma is OK.”

Nick Cote / New York Times

The West has changed a great deal since the days of thousand-mile cattle drives. Ranchers now employ drones to track livestock, and many have traded in their trusty horses for four-wheelers. But in Colorado and other parts of the High Plains, notes The New York Times, there’s one tradition that hasn’t changed: branding day.