Underwriting & Community Sponsorship
Underwriters are vital to our public service mission of bringing quality news and informational programming to an ever-expanding community of listeners. Your support is important to your business and it’s important to us.
Become An Underwriter
Corporate underwriting on HPPR has the impact of traditional radio marketing with the benefit of supporting a well-respected non-profit media institution. It’s an effective way to build business, brand your company, announce events, promote a chosen philanthropy, and much more — all while helping to pay for news, information and entertainment on HPPR.
Benefits Of Underwriting
- Direct access to a concentrated, affluent audience with a powerful, personal commitment to HPPR. Public radio listeners tend to be well educated leaders and decision makers in business and community
- Name recognition among professionals and business leaders likely to be interested in your products and services. 78% say they’ve taken a direct ACTION because of an underwriting message they’ve heard.
- Credibility by associating with intelligent, in-depth journalism from National Public Radio (NPR) as well as regional content. 62% find businesses that underwrite on public radio to be more credible than those who advertise on commercial radio
- Appreciation from your colleagues, customers and peers, who will recognize your commitment to the community. 37,000 listeners tune in weekly, listening an average of 5.3 hours per week.
Community Sponsorships are available for those who wish to have their messages concentrated in a local area rather than the entire HPPR network. A corporate support sales person can explain the benefit and rate structure for this option. Community Sponsorships are available on the transmitters in bold print on the HPPR coverage map.To see a complete list of HPPR underwriters, click here.
Jim Koeperich - Owner, J&M Paint & Decorating Center
“I support HPPR programming because my customers come in specifically to thank me for it. They appreciate that my business supports something they believe strongly in. I certainly don’t get that feedback with commercial advertising. HPPR does business the way I believe business should be done – with honesty and integrity.”
Zivorad Filipovic - Marketing Manager, Amarillo Symphony Orchestra
“At the Amarillo Symphony we value the relationship that we have with HPPR as it helps us bring classical music to the region. It is the best way for our messages to reach an audience interested in attending our events. Patrons of the symphony often tell us they hear our messages on High Plains Public Radio.”
The HPPR corporate underwriting team can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Your company’s underwriting plan can range from exclusive sponsorship of a particular program to a schedule that spans all segments of the day.
For more information contact:
Ruth Ellen Lynch
Texas Sales Representative