2: FRED "CHICO" LAGER, former CEO of the Ben & Jerry's ice cream company. He joined the company in 1982, and together with Ben Cohen and Jerry Greenfield, built the company from a small ice cream parlor to a $100 million publicly held company. LAGER just wrote a book, "Ben & Jerry's: The Inside Scoop (Crown Publishers, Inc.)," about his experiences building a successful business while upholding Ben and Jerry's original philosophy of business as a catalyst for social change.
Copyright 1994 Fresh Air