In touch with the world ... at home on the High Plains

Donate

Play Live Radio

Next Up:

0:00

0:00 0:00

Available On Air Stations

KZNA-FM 90.5 serving northwest Kansas is operating at just 10% power using a back up transmitter while work continues to install a new transmitter. It expected that this work will completed by midweek with KZNA back to its full 100,000 watts of power with a state of the art transmitter to serve the area for many years to come.
KTOT- FM 89.5 serving the Oklahoma and northeast Texas panhandles is currently off air. Repairs are underway.
While we're off-air, you can listen via the digital stream directly above or on the HPPR mobile app. For questions please contact station staff at (800) 678-7444 or by emailing hppr@hppr.org

The Surprising Business Model Behind Guinness World Records

By Bronson Arcuri,

Tsering Bista

Published September 18, 2020 at 7:00 AM CDT

The people behind the Guinness World Records used to make money by, well, selling books. But with the rise of the Internet came a decline in book sales, and so they had to create a new business model — selling publicity.

This is the story of how Guinness (yeah, like the brewery) got into the business of record-breaking, and how one Planet Money intern broke a world record involving the president of Georgia, the former Soviet republic.

Listen to the original Planet Money podcast episode here! And while you're at it, follow us on TikTok, and subscribe to our video series and podcast.

Bronson Arcuri

Bronson Arcuri is a video producer at NPR, where he directs the "Planet Money Shorts" video series and helps out with Tiny Desk Concerts from time to time. He also produced "Elise Tries" and "Ron's Office Hours" along with the "Junior Bugler" series, which he still insists was "pretty good for what it was."

See stories by Bronson Arcuri

Tsering Bista

See stories by Tsering Bista